Why do I have so many files for my logo?

files in folder paper art

Congrats!
You’ve hired a designer to create your brand and you are now the proud owner of your new-

Woah! Is that 85 different logo files?

If you have a logo, you probably got it in many different file formats and variations. It can be confusing so let’s straighten ’em out.

In this post we’ll talk about:

  1. What are all those files?
  2. Where will I use them?
  3. Who might need them?

And we’ll finish off with a clear infographic that you can download to reference whenever you need.

The File Formats at a glance:

It’s likely that your logo files have a bunch of different file formats.

These are what you probably got:

Ai
PDF
SVG
EPS
PNG
JPG

Where will I use these files?

The best way to divide them would be for print vs web.

These files are used for print

PDF
PNG
JPG

These files are used for web

AI
SVG
EPS

Who needs which files?

As the client, the only files you will personally use are the

PDF
PNG
JPG

These files don’t require special software and could be used for profile images for social media, email signatures, Word documents and presentations.

Designers primarily use

AI
PDF

Developers use

SVG
PNG
JPG

And Vendors use

Ai
PDF
SVG
EPS
PNG
JPG

For instance, if you’re printing logos on t-shirts, vehicle decals or business cards.

Bonus: Explaining the differences between the file formats.

Scaleable

PDF
AI
SVG
EPS

These files could be scaled from tiny to as large as you possibly need.

Editable

Ai
PDF
SVG
EPS

These files are editable – with the correct programs, of course.

Universal

PDF
PNG
JPG

These files are universal – they can be used within many programs, documents and apps.

Transparent

PDF
AI
SVG
EPS
PNG

These files have a transparent background so you can use them wherever you need and it’ll sit nicely on your document – whatever the background.

If you need a white background behind your logo, use the JPG.

And that’s the breakdown!

Got a question or comment about this post? Let me know below.

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