Trends: Are They Good or Bad?

trends doodle

Trends are fun!

I think of trends and Rubik’s cubes, fidget spinners and sequin tops come to mind.

Does that tell you exactly how many years it’s been sinces my school years? 🙈

Truthfully, trends are for all stages and ages.

But not for logos.

Yes a particular kind of font is the style now, or the colour Magenta, or the circular designs, but you don’t want your logo to have a sell-by date.

Trends turn into cliches and if you’re investing time and money into your logo, you don’t want it to look like one of the crowd. Like a high school girl dressed just so. Like the other 10 girls in the group. (Insert any other cliched simile that comes to mind here…)

You want it to stand out.

Keep it nice, keep it up-to-date, but don’t slap an expiry date on your logo by sticking to the trends.

Got a question or comment about this post? Let me know below.

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