Category: Uncategorized

  • Trends: Are They Good or Bad?

    Trends: Are They Good or Bad?

    Trends are fun! ​ I think of trends and Rubik’s cubes, fidget spinners and sequin tops come to mind. Does that tell you exactly how many years it’s been sinces my school years? 🙈 Truthfully, trends are for all stages and ages. ​ But not for logos. ​ Yes a particular kind of font is…

  • Yoga Talks: Why Flexibility is Important for Your Brand

    Yoga Talks: Why Flexibility is Important for Your Brand

    Today I’m sharing a great tool to gain confidence on your logo! Your logo will be used in many ways and in many mediums. ​ It should work well in print, online, in large sizes and as small as your fingernail.​ Test, test, test your logo so that it is future-proof and will work for…

  • Could You Future Proof Your Brand?

    Could You Future Proof Your Brand?

    One of the questions I always ask my clients are: What services/products might you offer in the future? ​​ Why is that important? – they wonder. So that your branding, including your logo, is future-proof. ​​ Good branding, grows with your business. Take this example of a landscaping company: California Gardens. (not a real company)…

  • Should I Frame My Logo in My Living Room?

    Should I Frame My Logo in My Living Room?

    You have a business. Your ‘baby’. You care a lot about their logo – especially when you’re hiring a professional and you’re nervous about getting it right. And liking it. ​ Here’s a point to ponder: ​ Your logo is the symbol of your brand – your business. It’s not a piece of art that…

  • A Useful Tool for Font People

    A Useful Tool for Font People

    And we’re back after the Yomim Tovim. I know they were some time ago already, but here in Israel, we’re just getting into a semblance of routine. I can’t pretend everything is normal. So, in the merit of everyone’s safety during these times, I thought I’ll share a great tool I love and may be…

  • Why do I have so many files for my logo?

    Why do I have so many files for my logo?

    Congrats!You’ve hired a designer to create your brand and you are now the proud owner of your new- Woah! Is that 85 different logo files? If you have a logo, you probably got it in many different file formats and variations. It can be confusing so let’s straighten ’em out. In this post we’ll talk…

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6 March, 7:00 PM GMT

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