Author: Miri_Miller

  • Trends: Are They Good or Bad?

    Trends: Are They Good or Bad?

    Trends are fun! ​ I think of trends and Rubik’s cubes, fidget spinners and sequin tops come to mind. Does that tell you exactly how many years it’s been sinces my school years? 🙈 Truthfully, trends are for all stages and ages. ​ But not for logos. ​ Yes a particular kind of font is…

  • Yoga Talks: Why Flexibility is Important for Your Brand

    Yoga Talks: Why Flexibility is Important for Your Brand

    Today I’m sharing a great tool to gain confidence on your logo! Your logo will be used in many ways and in many mediums. ​ It should work well in print, online, in large sizes and as small as your fingernail.​ Test, test, test your logo so that it is future-proof and will work for…

  • Could You Future Proof Your Brand?

    Could You Future Proof Your Brand?

    One of the questions I always ask my clients are: What services/products might you offer in the future? ​​ Why is that important? – they wonder. So that your branding, including your logo, is future-proof. ​​ Good branding, grows with your business. Take this example of a landscaping company: California Gardens. (not a real company)…

  • Should I Frame My Logo in My Living Room?

    Should I Frame My Logo in My Living Room?

    You have a business. Your ‘baby’. You care a lot about their logo – especially when you’re hiring a professional and you’re nervous about getting it right. And liking it. ​ Here’s a point to ponder: ​ Your logo is the symbol of your brand – your business. It’s not a piece of art that…

  • A Useful Tool for Font People

    A Useful Tool for Font People

    And we’re back after the Yomim Tovim. I know they were some time ago already, but here in Israel, we’re just getting into a semblance of routine. I can’t pretend everything is normal. So, in the merit of everyone’s safety during these times, I thought I’ll share a great tool I love and may be…

  • A walk or a ‘copter ride? 🚶🏻‍♂️🚁

    A walk or a ‘copter ride? 🚶🏻‍♂️🚁

    A huge factor of whether a client will buy from you is TRUST. ​ More trust means that they’ll be willing to use your services over others. ​ Are you a trustworthy brand? ​ How to build a trustworthy brand – that clients will want to buy from you: And there’s a lot more. ​…

  • My Most Read Books for Freelancing Designers

    What’s on my bookshelf? Here are my favourite books that I have read as a freelancing designer. Every one of these books have been read from cover to cover – some more than once. Built To Sell Even if you’re not planning on selling a business, this book is written with a friendly storyline of…

  • Why do I have so many files for my logo?

    Why do I have so many files for my logo?

    Congrats!You’ve hired a designer to create your brand and you are now the proud owner of your new- Woah! Is that 85 different logo files? If you have a logo, you probably got it in many different file formats and variations. It can be confusing so let’s straighten ’em out. In this post we’ll talk…

  • AI; My enemy-turned-friend

    AI; My enemy-turned-friend

    AI – you’ve probably heard about it too. Perhaps you use it? As soon as AI image generators were good enough to incorporate into my design process I was afraid that my job that I love would soon be obsolete! I mean, isn’t it like the farmer’s of old who were replaced by tractors? And…

  • How to install a custom PowerPoint theme quickly

    How to install a custom PowerPoint theme quickly

    When creating PowerPoint presentations for your brand, the default themes just won’t cut it. For a professional and on-brand PowerPoint presentation, create your own theme. In this post, I’ll give you a quick rundown of how to install a custom theme in Powerpoint. This theme was created for a client of mine – so it’s…

  • Is investing in design worth it? 3 reasons why it is.

    Is investing in design worth it? 3 reasons why it is.

    It’s the big question. Does design really contribute to my business? Whether you’re just starting out or you’ve been selling a product/service for years business owners might be asking this question. The answer? There is clear evidence that yes. Investing in your business doesn’t cost – it pays. Here are 3 reasons why investing in…

  • Brand Identity vs Logo – do you know the difference?

    Brand Identity vs Logo – do you know the difference?

    The terms brand and logo are often used interchangeably, but they have very different meanings. Let’s start with a brand identity. What’s a brand identity? Brand identity is made up of two words. Brand and Identity. A brand is a set of perceptions, feelings and ideas that people have about your company. It’s basically what…

  • 7 Types of logos – and which one is best for your business.

    7 Types of logos – and which one is best for your business.

    A logo is the image that represents your business. Naturally, everyone wants to get their logo just right. One that will attract the target audience, is memorable and reflects their values perfectly. Which makes perfect sense, because a logo is usually the first thing that potential customers see. So you want to get it right…

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6 March, 7:00 PM GMT

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