People don’t
realize how much
your business
has to offer.

They're still seeing the version you've long outgrown. Time they met the current version.

laristo tasters box
Flavours packaging design

Here's what I mean:

Peak Estates

Peak Estates

→

We don't manage like the industry. We manage like we're you.

My Chocolate Place

My Chocolate Place

→

25 years ago, they were the original. Now they look like it again.

Laristo

Laristo

→

A brand that finally reflects what Laristo has been delivering all along.

iSpark

iSpark

→

Making a new category easier for parents to understand.

Different Businesses. Same Problem.

Is there a gap between the business you’ve built and what people see?

Conversations with clients start like this...

“We know we’re not the cheapest option. But people don’t always understand why we’re worth more until after they’ve already gone somewhere else.”
“People are always surprised when they find out everything we offer. We know we’re missing opportunities because people don’t see the full value of what we do.”
“It’s frustrating watching competitors win trust faster because they look more established before we even get the chance to show what we can do.”

And you know what keeps me up at night?

(Besides replaying conversations from three days ago and thinking of better comebacks.)

Businesses that spend thousands on “professional branding” only to:

  • remove the personality that made them different
  • add impressive words that say nothing
  • polish away everything that made them memorable.

Congratulations. You now sound exactly like your competitors.

And the good stuff is buried under a bowl of plain spaghetti.

The goal isn't to make your business look more professional.

It's to make sure the people who need you see you.

"The value of our service now comes across much more clearly."

“I came to Miri because one of my businesses didn’t have a proper brand. From the very beginning, she was professional, patient, and thorough - from the research and strategy right through to the final refinements.
It's exciting to finally have a modern logo, clear brand colors, icons, backgrounds, and a complete brand guide. She completely transformed how our business is perceived. The value of our service now comes across much more clearly, and I’m confident it will attract more customers who are happy to pay full price. 😉
I highly recommend Miri to any business that wants its branding to reflect the standard of the work it does. She's simply a champion!”

Tzvi Krinsky
Founder
"The branding was the first step to something much bigger."

“Thank you
I must say the branding gave me a huge push forward. Now I have a proper office with 2 secretaries. I ordered the logo, pvc in big for the wall behind them. I'll send a Pic after it's installed.
The branding was the first step to something much bigger."

David Hochhauser
USA Assistance

Hiya, Miri Miller here.

Obsessive home organiser, DIY crafter and buzzword slayer.

I've spent years watching good businesses accidentally bury the things that make them different. Then they cover it up with polished words and a professional look.

And that drives me bonkers.

So I built a process for digging the interesting stuff back out.

Miri's workspace
01

Discovery Check

02

Perception Data

03

What You Stand for

04

Core Messaging

05

Visual Identity

06

Package and Release

01

Discovery Check

02

Perception Data

03

What you Stand for

04

Core Messaging

05

Visual Identity

06

Into the Real World

Things that make me qualified to have opinions

Things that make me qualified to have opinions

🌶️

Analysed hundreds of competitor brands to spot the gaps others miss.

🌶️

More interested in what makes people buy than what colour the logo is.

🌶️

Built Design Ally — a Slack community where designers ask real questions about clients, pricing and business.

🌶️

Mentored 75+ designers — helping them move from pretty-only work to strategic design.

🌶️

Built Marketing Juices — a library of standout Jewish advertising.

🌶️

Send weekly branding observations. Minimal fluff. Maximum honesty.

Things that make me qualified to have opinions

The less professional bits

British (yes, I apologise when someone bumps into me.)
Reads branding books for fun. Also cereal boxes.
Fuelled by Salt & Vinegar Cartwheels and Alfredo pasta. (separately)
Mum of 3. Professional negotiator.
SERVICES · SERVICES · SERVICES · SERVICES · SERVICES · SERVICES · SERVICES
PLAIN SPAGHETTI — MOVE OVER · PLAIN SPAGHETTI — MOVE OVER · PLAIN SPAGHETTI — MOVE OVER

Let's work together

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Perception Shift

Your business shouldn't be misunderstood anymore. Get the clarity, positioning and branding that make you the obvious choice.

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Visual Identity

You already know what your business needs to communicate? Great. We can skip the detective work. Now you need the visual identity to bring it to life.

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Outside Eyes Audit

Not sure what you need? Start with the first step. We'll work out whether you need a Perception Shift, a Visual Identity Refresh, or neither.

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Buy an Hour

Some branding questions don't need a whole project. Get focused feedback, expert eyes, and practical recommendations to improve what you already have.

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Imagine if your business was the one people finally understood.

Your future clients don’t know what they’re missing yet.

Book your call Just a click →
See How →

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6 March, 7:00 PM GMT

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